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Est plus dangereux de commanditer un athl qu'une enti car quand un sportif fait l'objet d'un scandale, le commanditaire est a analys Andr Richelieu, professeur titulaire de Marketing l'Universit Laval. Nike a choisi de se dissocier en partie de Lance Armstrong, au cours des derniers mois. Le cycliste vient d'ailleurs d'admettre s' dop pendant plusieurs ann ce qui circule, la valeur du contrat conclu entre Nike et Rory McIlroy pourrait se chiffrer pr de 250 millions $ am La r annuelle de l'athl atteindrait de 10 20 millions $ am retour, Rory McIlroy devra utiliser des b et des balles fabriqu par Nike en plus de porter les v de la marque embl Le magazine Forbes affirme que Rory McIlroy est devenu le troisi golfeur le mieux pay par un contrat de commandite, derri Tiger Woods (30 millions $ am par an) et Phil Mickelson, qui endosse Callaway Golf..





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